shezad morani

Problems in the Bedroom, 2010 (via Happy Inside by Amy Lombard — Kickstarter) Happy Inside is a series of photographs made in the showroom of IKEA.  A young girl laying in bed, a boy playing video games, a couple fighting in the bedroom… It’s hard to believe some of these photographs were taken in IKEA. The red price tags become so subtle that the photographs have a way of coercing the viewer into believing they are an accurate portrayal of domesticity. There is a certain degree of empathy involved, nostalgia even. It’s as if I have have seen these photographs before, or perhaps been the person in the photograph. Yet despite this familiarity, the subject is unaware; these situations are not set up, planned, or preconceived. They are illusions of reality through the showroom of IKEA.

Problems in the Bedroom, 2010 (via Happy Inside by Amy Lombard — Kickstarter)

Happy Inside is a series of photographs made in the showroom of IKEA. 

A young girl laying in bed, a boy playing video games, a couple fighting in the bedroom… It’s hard to believe some of these photographs were taken in IKEA. The red price tags become so subtle that the photographs have a way of coercing the viewer into believing they are an accurate portrayal of domesticity. There is a certain degree of empathy involved, nostalgia even. It’s as if I have have seen these photographs before, or perhaps been the person in the photograph. Yet despite this familiarity, the subject is unaware; these situations are not set up, planned, or preconceived. They are illusions of reality through the showroom of IKEA.

4 months ago2 notes
  1. shezad posted this